Scarcity read as manipulation by 34% of shoppers. Pricing objection: “if it’s that popular, why is it still available?”
Rewrite ran at 4.8% CTR vs. original 3.1%. Saved the launch.
Paste your Meta primary text, Klaviyo subject line, or PDP hero. 1,000 simulated shoppers react, object, and score in 60 seconds. Find the copy that wins before you kill another budget on learning it.
The generic “SaaS” version works everywhere. The DTC build defaults to the persona distribution, metrics, and format modes your team actually ships in.
Female 28-45, dry skin, values ingredients over brand, shops on mobile. Every persona carries a shopping orientation — value vs. status, impulse vs. research, brand vs. category.
Scores map to projected engagement lift. A rewrite that moves your score +12 typically moves CTR 1.4–1.8x in our DTC case studies.
Format modes for Meta primary text, Meta headline, Klaviyo subject, Klaviyo preview, product page hero, PDP description.
The harshest comment your ad or product page will get — quoted verbatim before it hits the comments section.
Scarcity read as manipulation by 34% of shoppers. Pricing objection: “if it’s that popular, why is it still available?”
Rewrite ran at 4.8% CTR vs. original 3.1%. Saved the launch.
Generic proof triggered 41% skepticism. Top objection: “which derms? Which clinical trial?”
Named the dermatologist, cited the trial. Order rate +23%.
58% scrolled past — too generic. No taste, no proof, no differentiator.
Rewrite led with specific flavor + crunch. ROAS went 1.7x → 3.2x.
Paste the copy. See the objections. Rewrite. Re-run. Ship the winner. Total cost of not shipping a loser: $0.08.