for DTC brands

Test the ad before the $400 Meta spend.

Paste your Meta primary text, Klaviyo subject line, or PDP hero. 1,000 simulated shoppers react, object, and score in 60 seconds. Find the copy that wins before you kill another budget on learning it.

No credit card · 3 free tests · Shopper-calibrated by default
$400
avg Meta test you won't run
60s
paste to scored result
1,000
simulated shoppers per run
$0.00
per test, free tier
simulating now847 / 1000 shoppers · DTC skincaremeta primary
add-to-cart 62%scroll past 22%rejected 16%
Projected CTR
3.1%
current copy
Winner · rewrite
4.8%
+55% vs current
built for DTC

Tuned to the shopper, not the B2B buyer.

The generic “SaaS” version works everywhere. The DTC build defaults to the persona distribution, metrics, and format modes your team actually ships in.

Default to a shopper

Female 28-45, dry skin, values ingredients over brand, shops on mobile. Every persona carries a shopping orientation — value vs. status, impulse vs. research, brand vs. category.

CPA / ROAS framing

Scores map to projected engagement lift. A rewrite that moves your score +12 typically moves CTR 1.4–1.8x in our DTC case studies.

Meta + Klaviyo-native copy

Format modes for Meta primary text, Meta headline, Klaviyo subject, Klaviyo preview, product page hero, PDP description.

Dissenting voice = your bad review

The harshest comment your ad or product page will get — quoted verbatim before it hits the comments section.

three calls we made

The ad CrowdTest flagged. The rewrite. What actually happened.

Apparel / DTC basics
“Only 200 left — our bestseller is almost gone.”
What CrowdTest found

Scarcity read as manipulation by 34% of shoppers. Pricing objection: “if it’s that popular, why is it still available?”

Actual result

Rewrite ran at 4.8% CTR vs. original 3.1%. Saved the launch.

Skincare / beauty
“Clinically proven. Dermatologist-approved.”
What CrowdTest found

Generic proof triggered 41% skepticism. Top objection: “which derms? Which clinical trial?”

Actual result

Named the dermatologist, cited the trial. Order rate +23%.

Food & CPG
“Meet your new favorite snack.”
What CrowdTest found

58% scrolled past — too generic. No taste, no proof, no differentiator.

Actual result

Rewrite led with specific flavor + crunch. ROAS went 1.7x → 3.2x.

stop paying to learn

Your next Meta test is 60 seconds away from being 40% better.

Paste the copy. See the objections. Rewrite. Re-run. Ship the winner. Total cost of not shipping a loser: $0.08.

the math
Avg Meta learning test~$400
Avg CrowdTest run$0.08
Runs per dead Meta test~5,000
Confidence before spendingmuch higher