Who’s in your simulated crowd.
Every industry pack ships with 40–60 psychographic archetypes. Each carries a full worldview — trust orientation, media diet, economic posture. No black box.
Grounded in Big Five. Calibrated in public.
Our archetypes aren’t random. They’re built on a Big-Five OCEAN vector, 23 worldview signals, and per-industry calibration against the public dataset on /accuracy.
Big Five OCEAN traits
Every persona carries a 5-vector profile on Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism. Determines how strongly they react to novelty, authority, and social signal.
Media diet + trust
23 signals shape how each persona responds to claims, social proof, scarcity, and credentials. Two Skeptics with different media diets object to different things.
Per-industry calibration
Archetype distribution is tuned per industry pack against the published engagement data on /accuracy. Skeptics are overrepresented in HR tech. Impulse buyers in DTC. And so on.
How we keep this honest.
These are synthetic archetypes grounded in personality research. They are not real humans, and we never claim they are.
Every simulation-vs-actual case we have is published on /accuracy, including the misses.
Sample size today is small. We publish new calibration as we run real campaigns — no retroactive polish.