Frequently Asked Questions
Everything you need to know about CrowdTest.
The Product
What is CrowdTest?+
CrowdTest is an AI audience simulation platform. You paste your marketing copy — ad, email, social post, landing page — and 200 AI personas react to it in a simulated social environment. You get a share potential score, engagement rate, sentiment breakdown, an objection map (the ranked list of reasons people won't buy or click), and specific rewrite recommendations. All in under 60 seconds.
How accurate is it?+
We tested 5 real campaigns through CrowdTest before they launched and compared our simulations to real-world outcomes. In those case studies, CrowdTest consistently identified the right sentiment direction and top objections. See the full comparison on our Case Studies page.
How long does a simulation take?+
Under 60 seconds for a standard 200-persona crowd. Complex simulations with custom personas or larger crowds may take slightly longer, but most results are delivered in 30–45 seconds.
What types of content can I test?+
Anything your audience will read: ad headlines, social media posts, email subject lines and body copy, landing pages, press releases, product announcements, brand messaging, taglines, and more. If it's marketing copy, CrowdTest can simulate audience reaction to it.
The Personas
Are the personas real people?+
No. They're psychographic archetypes grounded in Big Five personality research and calibrated against real engagement data. Each persona has a worldview, trust orientation, media diet, and economic perspective that shapes how they react to your content. Two "Skeptics" with different worldviews will object to completely different things.
How are they created?+
Personas are generated using 200+ psychographic archetypes — Skeptic, Early Adopter, Pragmatist, Loyalist, Bargain Hunter, Status Seeker, and many more. Each is parameterized across political orientation, media consumption, trust level, and economic worldview. The distribution is tuned per industry pack to match real audience composition.
What industries are supported?+
8 industry packs: SaaS B2B, DTC (Direct-to-Consumer), Consumer App, Health & Wellness, Enterprise, Creator Economy, Fintech, and Luxury. Each pack shifts persona distribution, engagement baselines, and reaction patterns to match the typical audience for that industry.
Can I create custom personas?+
On the Pro plan, you can describe your own audience niche and CrowdTest will generate a custom persona distribution. You can specify demographics, psychographics, industry context, and known objections to create a crowd that matches your actual customer base.
Pricing & Billing
What's included in the free tier?+
3 simulations with 20 personas each, basic engagement scores, and sentiment breakdown. No credit card required. Enough to see exactly what CrowdTest does before you commit.
Can I cancel anytime?+
Yes. Cancel from your dashboard with one click. No contracts, no cancellation fees, no hoops. Your access continues until the end of your current billing period.
Do unused simulations roll over?+
No. Simulation credits reset each billing cycle. We keep pricing simple — what you see is what you get each month.
What payment methods do you accept?+
All major credit and debit cards (Visa, Mastercard, American Express) via Stripe. We also support Apple Pay and Google Pay where available.
Technical
Is my data secure?+
Yes. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We never use your copy to train models. Your content is processed, results are generated, and the simulation data is isolated to your account.
How long is my data stored?+
Simulation results are stored for 90 days on paid plans and 30 days on free accounts. You can export your results at any time. You can also delete your data from the dashboard.
Is there an API?+
Yes, on the Pro plan. The REST API lets you integrate CrowdTest into your existing workflow — CI/CD pipelines, content management systems, or custom tools. Full API documentation is available in your dashboard.
Still have questions?
Try it yourself — 3 free simulations, no credit card required.
Try CrowdTest Free